Logo & Stationery
Develop a logo and brand with stationery designs.
The new Sauk Rapid’s bridge inspired the client so we sketched and designed around it. We narrowed it down to the lamppost concept in the refinement phase — to represent that the client sheds light on their customers’ investments and financial planning. We provided the client with variations of the logo from stacked to having the lamppost icon parallel with the text. The tagline and other minor brand elements were added to the stationery designs to enhance the overall branding.
Project was completed while employed by a St. Cloud, Minnesota advertising agency.