Take the new branding and apply it to their website design. I reorganized the navigation area and furnished the site with a simple “find a store” ribbon button. In their marketing materials, a third seafoam or aqua color is introduced, which can be found in the slider on the home page. The footer is rearranged to help the user understand Platinum’s navigation verses Red Star’s main site navigation. The social buttons are presented in a more modern style, with a reveal of the color on hover.
The client needed product photography to capture the platinum baking yeast in a clean and artistic way. These photos were used in their marketing and advertising campaigns from website design, print ads to online coupon ads for apps.