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Angela Schmidt Design
Personal Brand

OBJECTIVE

Create a personal freelance brand identity system.

SOLUTIONS

My brand identity crafts a diverse portfolio of brand assets, from an icon-monogram that forms a key role across the identity to the various layouts of the logo. The primary colors in my brand are golden yellow and dark grey. The secondary colors have been added to give a broader artistic freedom, but used only as accents to the primary colors.

I wanted my business cards to have a rubber stamp effect, so I ordered birch-speckled paper and a few logo-designed stamps, resulting in a rustic, crafty, homemade business card.