PRIMARY-LOGO-HR_500

ASD_MNWEARABLES-Logo

COLOR-PALETTE-HR_500

ASD_MNWEARABLES-Color-Palette

LOGO-VARIATIONS-HR_500

ASD_MNWEARABLES-Logo-Var

TYPOGRAPHY-HR_500

ASD_MNWEARABLES-Typography

WEBSITE-DESIGN-HR_500

ASD_MNWEARABLES-Website

ASD_MNWEARABLES-Website2

ASD_MNWEARABLES-Website3

VISIT WEBSITE

www.mnwearables.com

Minnesota Wearables

OBJECTIVE

Create a logo geared towards sports apparel with a sharp website design.

SOLUTION

The focus of this project was to find a font that has energy and a sports-like apparel look and feel, while targeting to a younger audience. The trick in this logo design was to take the existing font’s lowercase ‘m’ and flip it upside down for a softer ‘w’ and then merge them together to form a sports-like circle icon. The target audience called for bright colored options from red to orange to green. The website design is a simple branding stage for customers to navigate to their sports apparel store, while giving them quick information about Minnesota Wearables’ business values and services.

Project was completed while employed by a St. Cloud, Minnesota advertising agency.