Create a logo geared towards sports apparel with a sharp website design.
The focus of this project was to find a font that has energy and a sports-like apparel look and feel, while targeting to a younger audience. The trick in this logo design was to take the existing font’s lowercase ‘m’ and flip it upside down for a softer ‘w’ and then merge them together to form a sports-like circle icon. The target audience called for bright colored options from red to orange to green. The website design is a simple branding stage for customers to navigate to their sports apparel store, while giving them quick information about Minnesota Wearables’ business values and services.
Project was completed while employed by a St. Cloud, Minnesota advertising agency.