Create a compelling mailing campaign to help increase donations.
The goal of the pieces for Catholic Charities was to have the imagery speak for the cause, a compelling campaign story. The pull-at-your heart kind of imagery. We needed to renew the old campaign materials that carried purple brand color, so we introduced a palette of colors with an overlay of textured effects to give the pieces energy and to evoke emotion. The orange color was used for the Make God’s Love Visible logo and for other various titles and callouts. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Mix that up with the color blue and green and you have faith, piety, and the association with currency.
Project was completed while employed by a St. Cloud, Minnesota advertising agency.